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This article was first published on Zwaya By Refinity on 26 June 2022



After six years of planning, strategy and coordination, and now just 16 months since its inception, the African Continental Free Trade Area (AfCFTA) has the weight of the continent resting on its shoulders. AfCFTA will cover a market of 1.3 billion people and a gross domestic product (GDP) of $3.4tn across all 55 member states of the African Union, a World Bank report outlines.

However, with the AfCFTA signed, implementation is the next critical hurdle. In the words of its Secretary-General Wamkele Mene in an interview last year with CNN’s Eleni Giokos: “We have completed the easiest part – that is for 55 countries to negotiate a single set of rules. The most difficult part is implementation.”


Successful implementation could see 30 million people lifted out of extreme poverty while raising the incomes of 68 million more, according to the World Bank – but how will this be achieved on a continent with diverse central banking systems and currencies, across up to 2,000 languages?


In a recent United Nations Conference on Trade and Development (UNCTAD) panel, moderated by Karen Nadasen, chair of the Ecommerce Forum of South Africa and CEO of PayU, five key insights surfaced that impact the potential of AfCFTA:

"AfCFTA will cover a market of 1.3 billion people and a gross domestic product (GDP) of $3.4tn across all 55 member states of the African Union, a World Bank report outlines.”



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This article was first published on African Business on 11 July 2022



In 2020 a World Bank report estimated that the AfCFTA had the potential to raise income on the continent by 7% by 2035 and lift 40m people out of extreme poverty, mainly by spurring intraregional trade.

The new report builds on the earlier study by adding potential gains arising from greater flows of FDI under two possible scenarios – the “AfCFTA FDI broad scenario” and the “AfCFTA FDI deep scenario”.

The broad scenario incorporates the expected benefits of increased FDI resulting from the reforms to trade in goods and services. The deep scenario examines the additional gains that could result from expanding the agreement to harmonising policies on investment, competition, e-commerce, and intellectual property rights.


“Full implementation of the African Continental Free Trade Agreement (AfCFTA) could increase FDI by up to 159%. with positive impacts for trade and incomes”.



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Updated: Aug 10

Womanomics Africa® has some exciting and upcoming initiatives upcoming, this Women's Month.


Womanomics Africa® Business and Brunch High Tea (To Be Announced)

Come and join Womanomics Africa® as we network with fellow women in business and share our experiences, insights, and business cards over tea.


More details to follow soon.



PODCASTER Program Digital Workshop (31 August 2022)

The PODCASTER program digital workshop will be hosted on Wednesday, 31 August 2022 from 12h00 - 15h00. The Program is aimed at providing the necessary knowledge required to launch a podcast show by providing a step-by-step beginners guide that takes an initial idea from a concept to a final finished product that is ready for launch and promotion.


To join our upcoming digital workshop in the month of August click here










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