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Extraordinary Women: Mathapelo Pitse

Updated: Aug 10, 2022



This July we are honored to spotlight Mathapelo Pitse as part of our Extraordinary Women feature. Mathapelo is the founder and CEO of J'ADORE D'AMOUR, a luxury female shoe brand that designs and manufactures heels for modern-day women.


Mathapelo converted her luxury retail experience and her entrepreneurial passion for the fashion footwear industry into a women empowerment movement and she "hopes to pave the way for female excellence in the footwear industry, one stiletto at a time."


Founded in 2017, J'ADORE D'AMOUR was birthed through the rebranding of an initial business that Mathapelo had started, through the selling of imported shoes. Through hard work, tenacity, and dedication Mathapelo was establish her brand J'ADORE D'AMOUR despite the harsh economic climate and established a movement for women's empowerment and style.

J'ADORE D'AMOUR embodies a collaborative spirit of female empowerment, representing young excellence, and has shoes in every shape and style to exude an essence of audaciousness, sophistication, timelessness, and tenacity for any woman who wears them.

Mathapelo is also at the forefront of community development through a heartwarming initiative called #1MillionSchoolShoes whereby every purchase at J'ADORE D'AMOUR sponsors a pair of shoes for children in underprivileged areas.


In the future, Mathapelo dreams of reigniting South Africa's local manufacturing industry by having her own facility that will not only produce her own brand but the brand of their designers as well, in hopes of reviving entrepreneurial activity in the manufacturing industry.

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